The world has fallen in love with the ease of the social
network, and now even automakers are turning to the popular form of
communication to direct their next vehicle design. We’ve already heard
about the 911 GT3 R Hybrid Facebook Edition that Porsche unveiled once they reached their 1,000,000th fan on Facebook, but now BMW is one-upping their German auto brother by using the site to create a special edition 1-Series.
The new 1-Series special edition will be designed by young BMW
designers and will take on whatever look is chosen by BMW fans.
BMW has provided 16 combinations to choose from on their Facebook page,
and the winner will make it to production with the help of 3M wrap
specialists who will don the special design on the car. As for the more
mechanical aspect of the Beamer, the special edition 1-series will
receive the same two 4-cylinder diesel engines with 122 or 143 HP, as
well as a 3.0-liter 6-cylinder engine with 230 HP option. The 135i model
has a twin-scroll turbocharged 3.0-liter inline-six engine that
delivers a total of 300 HP and 300 lbs-ft of torque.
It’s
kind of cool that BMW is entrusting its fans with this type of makeover
for their small family car. The only thing we have a problem with is
that the special edition 1-series will only be available on the Italian
market. Who dropped the ball on that decision?
